Building a brand

In my Wheeler's restaurants I invest in ensuring consistency. From the interior elements like glassware, crockery and cutlery; through to the drinks menu – customers know they are getting a standard of experience every time, no matter which restaurant they visit. 

Ensuring consistency is the key to building a strong restaurant brand. Consistency MUST extend through to the menu, methods, and ingredients used. I ensure all my restaurants use one preferred commercial butcher and source fresh produce and fish locally. It’s essential to invest in local economies for quality and reliability.

Consistency Checklist:

1. Menu
2. Drinks menu
3. Ingredients
4. Methods
5. Price points
6. Shared philosophy